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The Half Ass Consumerization of the Enterprise: Flexible Pricing Models
In a previous post, I detailed some of the main elements needed to transform the ”consumerization of the enterprise” into a mainstream movement. This time, I would like to focus on one of the most...
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Does Enterprise Software Needs Sales People?
The sales staff is one of the traditional elements of enterprise software companies that has been heavily questioned by the new generation of companies in the space. A lot has been written about the...
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Enterprise Software Lessons: Is Your Product Mission Critical or a Nice to Have?
In the enterprise software world, objectively identifying the value proposition of a product is one of the hardest aspects to master by any startup. To be extremely successful, an enterprise software...
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Enterprise Software Lessons: Selling Top-Down vs. Bottom-Up
Enterprise software sales are always a difficult task for a startup and something that is fundamentally different from the consumer market. Traditionally, enterprise software sales developed a...
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